The Blog Awakens

We’re back! After a seven-month hiatus, the MarCom blog is back—now with 50% more sci-fi references!

Why I need you to join my Jedi army

Now that the dust is starting to settle on the website, content we posted during the launch is quickly expiring. While it has been an important and incredible learning process for me to assist and implement all of your updates, a website of this magnitude cannot be withstood by a single person. To update it, I need an army.


Basically we need an army of Jedi and a Natalie Portman

That’s right! We’ll be bringing the web admin role back to the website!

This series of forthcoming blog posts is going to keep you apprised of our progress as we partition the website into ownable chunks. Even now, Jedi Master Carl Lew and Padawans Ellamae and Cole are hard at work testing our new levels of website segmentation so that you, the web content owner, can manage and update your things whenever you need.

But when will we be able to edit our own content??

By end of July we plan to begin training some offices in our new Drupal interface: Workbench. We’ll be contacting each of you to set up training meetings that are tailored to the specific needs and types of content your office will be working on.

By Septober-ish we should be finishing up our trainings. We’ll hold follow-up meetings and offer additional training in voice, style, and messaging throughout the Fall semester, as needed. Your web editing powers will soon become an unmatched power in the universe.

Basically, we’ll be able to give you the power of J.J. Abrams: the power of retcon!


Do you remember Captain Janeway? Neither do we! Horray retcons!

What to do until then?

In the meantime, in order to keep our website from turning into the awful wreck that was Star Wars Episode II: Attack of the Clones, our army of Vulcan Jedi web editors needs to be well-trained in the ways of Drupal, basic HTML, marketing/writing fundamentals, and content strategy.

Meanwhile, we’ll use this blog to be an important reference for SMU voice, style, and best practices. Stay tuned, true believers, as soon we’ll continue the blog with advice in writing, content (“as conversation” so they say), and visual grammar!


Who are you and what have you done to the MarCom blog?

I’m your new MarCom web content manager! Brandon’s the name and Christian marketing is the game. Connect with me on LinkedIn or Twitter. If you haven’t met me or want to get to know me better, send me a meeting invite and we’ll meet up at St. Gertrude’s for lunch! I’ll talk your ear off about baseball, Star Wars, literature, spirituality, or beer, your choice.

I’m here to help tell the story of Saint Martin’s University using the internet as the medium. You guys are the characters that give this place its life, vibrancy, diversity, and joy. I’m your ghostwriter.


Tell me I’m not the only one who watched this in the 90’s


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