I should be writing an introduction post to begin this new Hot Topics! marketing and communications blog, but in the spirit in which the blog is intended, i.e. down and dirty quick tips for you–our fabulous roster of web assistants–this is going to be short and sweet! So get ready for our first Hot Topic!
Saint Martin’s vs. the “SMU”
For branding purposes (and not to get confused with Southern Methodist University), spell out Saint Martin’s rather than using SMU. This is especially important for any external communications.
How’s that for short!